embeddedera.com marketing / Google audit — 2026-10-26¶
Gap audit against embeddedera-site (the 2026-10-15 visibility plan) and site-measurement. Ranked by effect on inquiries.
Readable version: https://claude.ai/artifact/DE9yoCGqGyENJscgZLChL8
Raw data: Search Console 90 d + URL Inspection, Bing Webmaster API, Cloudflare/D1 snapshot (~/.local/state/marketing/latest.json), a crawl of all 152 sitemap URLs + Lighthouse mobile (2 runs, noisy host), scout web research.
Where it stands¶
- Google, 28 d to 2026-10-24: 1,612 impressions, 36 clicks, average position 21. Weekly impressions 85 → 306 → 378 → 826 (doubling).
- Service queries now appear (zero on 10-15), but at positions 40–90 ("custom test fixtures" 84, "firmware development services" 90, "small batch smt assembly" 38).
- 0 of the 225 visible Google queries contain Raleigh, NC, North Carolina, Clayton or "near me" (visible queries = 405 of 2,063 impressions; Maps/local pack not in Search Console — GBP Performance tab is the source).
- Bing: 54 of 152 pages indexed (9 on 10-15). Bing has found 0 inbound links (weak evidence on a young site; Search Console Links report not checked). Serial terminal ranks 5–7 on Bing.
- Cloudflare 28 d visits: direct 640, Facebook 110, Google 70. Voltage divider 900 views, regulator feedback 360; /services/ 30 views.
- Technical basics are clean on all 152 pages: canonical, one H1, hreflang reciprocal, valid JSON-LD, 0 broken links, true 404s.
Ranked findings¶
| # | Missing | Evidence | Fix | Who |
|---|---|---|---|---|
| 1 | Main service page not on Google or Bing | URL Inspection: /services/pcb-design/ "Discovered – not indexed" / "unknown"; Bing never crawled it. /services/ last Google crawl 2026-07-19 (WordPress era) | Cause: the 10-15 requests covered /services/, /quote/ and the 5 new service pages, never pcb-design. Request indexing for both; Bing batch submitted 2026-10-26 (16 service/contact URLs, OK) | Owner (2 min) or Claude in owner's Chrome |
| 2 | Tool traffic never reaches services | Only 4 of 56 EN tools/notes link a specific service page; 0 link /book/; 5 link /quote/. Service pages have 1–5 inbound links (rd-product-development 1) | Topic-matched "we design this" block on every tool and note → matching service page + Book a call; add cta_click (site-measurement row 5) |
Claude (branch + preview) |
| 3 | No backlinks | Bing GetLinkCounts: 0 links, InLinks 0 every day | Free listings with a link: Manufactured in NC, Thomasnet basic, LinkedIn company page, Apple Business Connect, Clutch only if its rate/min-project fields can stay blank (no-pricing rule). Tools: Awesome-Embedded (GitHub, active), Hackaday.io write-up → Hackaday tip line, answer KiCad forum / EEVblog / r/PrintedCircuitBoard threads where a tool answers the question | Owner makes accounts; Claude writes every text |
| 4 | Invisible in local search | 0 local queries in 90 d. GBP verified, but booking link still cal.com (Open item) | GBP booking → /book/; ask 3–5 past clients for a Google review (link in note); monthly GBP post (Claude drafts) | Owner |
| 5 | No proof for buyers | /work/ 404 (4 case studies parked); About has no photo of Angel, no LinkedIn; no NDA statement (/nda/ 404, nothing on home); no reviews on site | Publish the 4 case studies without client names; shop photo on About; LinkedIn link; NDA line on home + quote | Owner decides, Claude builds |
| 6 | Quote page is slow | Lighthouse slow-4G estimate (busy host) /quote/: perf 65–66, LCP 10.1–10.3 s vs ~4 s elsewhere; hCaptcha is 971 KB of 1,057 KB, loaded on page load via web3forms script — the likely difference, not proven | Load the captcha on first form interaction (mind the display:none init gotcha) | Claude |
| 7 | Blind spots in measurement | PageSpeed dead since 2026-10-04: ~/.config/google/env rewritten for Google Documents, GOOGLE_API_KEY dropped (W41–W43 reports say "not set"); keyless PSI returns 429. Inquiries by source not counted. Backlinks had no source. Newsletter: 1 signup ever, unconfirmed |
Owner appends GOOGLE_API_KEY= (Vaultwarden or new key in GCP project embeddedera); backlinks row added to site-measurement; owner test-subscribes with a real address and checks the confirm email |
Owner + Claude |
| 8 | Social paused | Facebook sent 110 visits in 28 d vs Google 70; paused at owner request 2026-10-16 (meta collector errors because Postiz is stopped — expected) | Owner decides when to resume | Owner |
| 9 | Technical cleanups | ES pages link 51× to EN notes (25 pages); BreadcrumbList missing on 16 service pages + 70 notes; /_astro/* cached 4 h (should be 1 y immutable); oversized images ~430 KB on / and /services/; /shop/ "coming soon" (131 words) in sitemap + every header; /cricket/ orphan; 8 EN notes without ES; 24 llms.txt links without trailing slash; /sitemap.xml 404; /book/ date-button contrast (a11y 93); sitemap hreflang en-US vs page en |
One branch, preview, owner says merge. /shop/: noindex until it opens. Cloudflare email obfuscation hides hello@ on 22 pages for non-JS crawlers: owner's call (spam vs visibility) | Claude (+owner on email) |
| 10 | Speed needs a clean re-test | Sept: mobile 97–99. Today's lab (host load ~4): / 62 and 93, /services/ 75–78 (LCP 5.2 s), pcb-design 85–98. LCP element = header logo text, render delay 1.3–4.7 s; seasonal theme went live today | Re-test once the PageSpeed key is back before changing anything | Claude |
Done during the audit¶
- Bing SubmitUrlBatch: /services/ + 8 service pages + /quote/ /book/ /contact/ /about/ /obsolete-parts-redesign/ + 2 ES (200 OK).
- site-measurement: backlinks row added.
Not verified¶
- Google review count on the GBP; whether GBP has posts.
- Scout's "site:embeddedera.com returns nothing" is wrong (its search is not Google); Search Console shows the pages indexed.
- Thomasnet's current free terms; Manufactured in NC listing absence (site blocked the scout).