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Brand domains

Decided 2026-09-28 by the owner.

  • Every customer-facing brand gets its own domain, registered to EmbeddedEra LLC in the one Cloudflare account and run by the same automation. First: oddlyfittinggoods.com (Oddly Fitting Goods).
  • Subdomains of embeddedera.com stay internal (home., sop., notebook., the offices). Platforms (Pinterest, Meta, Google) score trust and spam per root domain, verify ownership per root domain, and show the domain to customers; a brand on an embeddedera.com subdomain would share EmbeddedEra's reputation and could not be sold on its own.
  • The EmbeddedEra link is shown on purpose where wanted ("An EmbeddedEra company", an "Our brands" page), not through the URL.
  • Social accounts: one set per brand, all inside EmbeddedEra's Meta business portfolio and scheduled through the one self-hosted Postiz.

Related: etsy-shop, postiz.

  • Email (2026-09-28): each brand domain is a Google Workspace secondary domain (free up to 600 domains; aliases and groups are free), so mail is received and sent as the brand from Gmail with Google DKIM. Cloudflare Email Routing (receive-only) stays in reserve. DNS (MX smtp.google.com, SPF, DMARC p=none) is set by API; DKIM needs the key from Google Admin.